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Isetta Production

Posted by Pat | Posted in News | Posted on 21-03-2014

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ATTEMPTS OF IMPLANTATION OF BRAZILIAN MARKS IN THE MARKET. ROMI-ISETTA: In two of February of 1960 president JK arrives Brasilia, come of the Caravan of National Integration, waving for the participants on board a different automobile: (door frontal, only flock, small wheels), it was a Romi-Isetta, first vehicle manufactured in series in Brazil for the Romi Industries. The company of Saint Brbara D? west in So Paulo, specialized in operatrizes machines, got license for the production in the parents of Italian manufacturer ISO. The production is initiated in 1955 and finishes in 1961. In 1959 the financial situation of the company if instabiliza, first for suffering to pressures politics FROSTS from it that its format did not accept more and later with the death of the comendador Amrico Romi, main defender of the project in the responsible company and for the production of the vehicle. 3,000 units with 70% of nationalization had been manufactured and generated 1,200 jobs in the So Paulo city. The Isetta was an international project, but it is considered the pioneering product of the national industry.

IBAP: In 1962 the Brazilian entrepreneur Nilson Fernandes considers the sales of headings for the constitution of a Brazilian company of automobiles (property headings). In 1963 he forms the IBAP with the project to develop popular cars. However, the action sales did not have an car it justified that it, of the 400 a thousand headings foreseen for the manufacture of the vehicle had been vendidos only 35 a thousand. This gave edge so that it said that the company produced wind. Instead of popular cars the project opted to more sophisticated cars, had the limited capacity of production of would carroceria of fibre glass. By the way, diverse campaigns had been promoted that put in check the durability of the fibre glass, the proper minister of the industry and commerce doubted its durability and quality.

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