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Mail Marketing

Posted by Pat | Posted in News | Posted on 30-11-2016

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There is no doubt that E-mail Marketing well spent is one of the most powerful web promotion techniques. As any action that involves an interaction with consumers, the impact, in many cases are beyond our power. I.e., even if we have in mind an objective for our email marketing campaign, i.e. a call-to-action, we do not always know for certain how the container of our emails will react. Some users can assess our communications, and consider them useful and welcome, while others will immediately matched our emails with spam. It is for this reason that we need to move our campaign of any technical black hat if we want our email from becoming spam. Therefore our first action will be to avoid using purchased databases. Email marketing can become an excellent tool for accessing our ideal target, but immediately lose all effectiveness when it turns into spam, not only affecting our online reputation, but which may receive some type of penalty, since an increasing number of Governments had begun to take legal actions to combat email spam.

Customize the email is one of the best ways to avoid being labelled as spam. When we collect data from our customers and contacts, surely we have included within the contact form field the name of the person. Use it. In the proper customization of the message is the answer to all these questions, while it is an excellent way to increase the effectiveness of our communications. See it with a practical example. It is more than evident that you open a mail destined for you using your own name, than one that only say Dear user.

Besides shopping and history of interaction that this person has had with us is paramount. Basically, when the posted information coincides with the profile and interests of the recipient, success is guaranteed. The frequency of mailing electronic is also a factor when it comes to be considered as wanted or unwanted mail. Unless you are a newspaper do not send information on a daily basis. The most convenient is spaced mails, at least to a weekly frequency. Remember that to learn any kind of novelty in your site, you have the RSS or Feed Burner, Google’s free service. If it is by sending an email to your database, double-check to make sure that you really have something important to tell you. There are companies that have achieved success in this kind of promotional actions, achieving a very important brand through email presence and getting develop a highly effective online marketing strategy, having found the balance just for not falling into an illegal and highly damaging technique for our brand.

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