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New Image Corporate

Posted by Pat | Posted in News | Posted on 23-03-2016

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The corporate image of a company is not eternal: fashions change, competition tightens, the market evolves, companies expand services and products if the company changes, the image that is presented to its clients and society must change too, or will be representing something that is not real. In this article we will see the main reasons which have small and medium to create a new corporate image, or update companies that already have. In general, the reasons presented here to renew the image itself can be grouped into two categories: 1. strategic reasons, planned to seize opportunities. 2. Reaction to existing problems. While reading the list of reasons, wondering if it may be the case of your company, and whether you already renew its image. 1) The company is new this is the most obvious reason: a new company does not usually have no established image to present to your customers, so it should be a.

It is a mistake to think that you don’t need to create an image: always has one, even if it’s a company that doesn’t care about her image. The ideal time to create the new image is during the process of creation of the company, before leaving to find customers, but when the strategy has already been defined. Does not need to be perfect, it can improve later; but you must be professional and appropriate to the company. (2) The company has stabilized when you create a new company always have to adjust the plans to the reality of the market. It is not always possible to know in advance what will be the activity will be carried out after a time. When this happens, the image must be renewed as soon as the company has stabilized and know what really does. For example, an initially consumer credit management company can end up specializing in mortgages.

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