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Oliverio Toscani

Posted by Pat | Posted in News | Posted on 27-10-2013

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Without having necessarily great technical knowledge. Something begins. Continuing with this libertarian spirit and a little pioneer, that characterizes the days of Campus Party; Oliverio Toscani transgressive Italian photographer came light of luggage to Valencia, to discover the keys to his work and the future of advertising on the network. Pictures such as of a newborn still joined his mother by the umbilical cord, hands cuffed a white man and one black, or a field full of crosses after a battle in the former Yugoslavia caused you more than one problem, to mix social causes such as life imprisonment, famine or war, with sophisticated products. Do impossible to contrast between the banal and the transcendent? between a pole and another, miles of space for debate and controversy. The photographer used to manage large budgets in campaigns for Chanel or Benetton, has now been with the least. It takes pictures with your mobile and at the height of the niggardly has loaned execution of your web page to a few creative young people.

He reserves the ideas and gives others the execution and the media to do so. Take risks; only in this way can you be creative, said judgemental. And has shown the image of his last campaign for a company of Informatics: A donkey at a computer. It is good that the message of these gurus of Cybernetics and the communication network, priority given to creative genius against the pursuit of fast money and capital gains. That said, the Campus Party, an accelerated course of imagination and courage. The future belongs to those who believe.

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