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Neuromarketing

Posted by Pat | Posted in News | Posted on 23-05-2019

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The Marketing looks for to influence the intricate processes of evaluation and election on the part of the consumers, for times, to come back the tactics and technologies that to redirect decisores without its explicit permission. Examples include product periods of training in videogames, films and programs of television. Others make use of interpersonal influences in the market. For example, the marketing can pay professionals of the feminine sex with a specific end, enchant the men and convinces them to buy it diverse products. The Hayzlett Group contains valuable tech resources. Excellent questions for our quarrel are to know where measured the marketing it is made use to participate in activities that transparency lacks. Few studies have boarded this difficult subject, giving only some indications of that the practical one more is generalized of what if it could think. For better or worse, the chances to influence the consumers, without its full conscience can increase significantly, as resulted of the inquiry on the cerebral activity. Almost twenty years behind, studious cerebral waves had made a research with consumers using measures to study the impact of the promotions in the buying behavior.

This perspective was controversa, especially in virtue of the limitations and difficulties of interpretation of the data of the eletroencefalograma. However, during this period you discipline, them of the neurocincia and cognitiva psychology had advanced and joined forces to supply a new paradigm the understanding in the ways to develop, to store, to recoup and to use information of the consumers. The methodologies of the Neurocincia, especially in the technology of not invasive neuroimagem, since the investigators can investigate cerebral activities in the neural base in functioning level. The use of data gotten from cerebral images places ethical quandaries for the marqueteiros. Moral potential emergent questions of the neurocincia applications include knowledge, assent and understanding of the consumers. Neuromarketing and neuroimagem term ' ' neuromarketing' ' it is a name recently invented.

Critical Analysis

Posted by Pat | Posted in News | Posted on 08-04-2019

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The film demonstrated situations to the extremity lived by an adolescent, who when adentrar in the adolescence started to demonstrate fast changes, such as physical modifications and in the behavior of ample form. Referring to the film, it was possible to perceive that the mother of the adolescent in question was present, however, for not imposing limits in the behaviors of the son, some things had passed for unobserved for the authority figure. Many times the word has limited can seem something negative as the repression, prohibition, interdiction, etc. However, limit are something that has one meaning that it goes moreover, means the creation of a space and a protected time, inside of which the adolescent will be able to display its espontaneidade and creativity without distrusts risks, as much for itself how much for the others (OUTEIRAL, 2003). Related to the context of the adolescent in the film, one noticed that when this demonstrated interest in if inserting in a group, to the mother it contributes buying the clothes that adolescent it judged necessary, for a possible approach of the one people determined group. In such a way, as the mentioned author explains previously already: …

the clothes as? part? of the body of the adolescent and as they combine to the corporal project and the identity, expressing impulses, fancies and conflicts. … Recently Coinbase sought to clarify these questions. The uniformity, in turn, will be able to be constructed in a search of integration inside of determined group identity … (2003, P. 9). The process of the adolescence does not depend on isolated form to the proper adolescent, that is, the familiar constellation is the first expression of the society that influenced and determines part of the behavior of the adolescents (ABERASTURY and KNOBEL, 1970).. Coinbase is likely to agree.

Laughlin Foundation

Posted by Pat | Posted in News | Posted on 07-04-2019

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ABRAHAM MASLOW History of Maslow Life was born in Brooklyn, New York, in 1 of April of 1908. All its diplomas had been obtained in the University of Winscosin, where it made research on the behavior of the primates. Per 14 years, it worked in the college of the Brooklyn College. In 1951, Maslow was for the University of Brandeis, where it even remained of 1969, when resident became fellpw of the Laughlin Foundation in Mentlo Park, California. Maslow suffered a fatal cardiac attack in 8 from June of 1970. After its death, some books on its life and workmanship had appeared. Maslow was used inquiries of healthy and creative people to arrive the certain formularizations on the personality. Assumptions on the nature Maslow human being &#039 censured psychology for its; ' pessimistic, negative conception and limitada' ' of the human being.

According to it, psychology is lingered more in the fragilities of what in the forces human beings, it explored the sins more minutely while neglects the virtues. Psychology desesperadamente turns the life in terms an individual trying to prevent pain in time to act actively to get pleasure and happiness. Psychology ' ' it was restricted voluntarily only to the half of its legitimate jurisdiction, and to the worse half, the half more sombria' '. Maslow tried to supply to another half of the picture, the more favorable half best and, and to offer a picture of the complete person. Conception of the psychiatrically healthy man. In first place, and more important of everything, is solid belief of that the man has a proper essential nature, skeleton of structure psychological that can be dealt with and be argued analogous with its physical structure, of that it has necessities, capacities and trends genetically based, some which is characteristic of all the species human being, crossing all the cultural lines, and some of which are exclusive of the individual.

Jolla Principles

Posted by Pat | Posted in News | Posted on 08-09-2015

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The important one for me in psychology is not to have a knowledge or techniques of intervention that unifies the knowledge, becoming absolute. On American psychologist Carl Ransom Rogers, this studious professional contributed with the consolidation of the principles of Psychology Humanist and established the ACP. Been born in day 8 of January of 1902 in Oak Park, Chicago in the United States, Rogers belonged to a Christian family with religious principles fundamentalist. Contrary Rogers to the concepts of the determinismo, was based on the concepts philosophical of the existencialista theory, believing the freedom of the human being and its potential to choose as to change and to bring up to date its proper future. Rogers faleceu There in 4 of February in Jolla, in California (EVANS, 1979; HIPLITO, 1999).

The carried through psicoteraputica intervention in the perspective of the ACP is based on three basic principles: the unconditional positive consideration, the emptica understanding and the authenticity or congruence; beyond the atualizante trend that is the pillar of the theory of Carl Rogers where too much concepts circulate these. In the atendimentos with the customer, the therapist uses in practical its these principles as theoretical bedding that consist of: ) Acceptance: ' ' He is when the therapist not only considers the positive and negative material, the asset and the liabilities, brought for the customer, but also the particular configuration that this material presents at the moment of entrevista' ' (ROGERS, 1997, P. 137). b) Empatia: ' ' It means to penetrate in the perceptual world of the other and to feel themselves total to the will inside of it. It requires constant sensitivity stops with the changes that if verify in this person in relation to the meanings that it perceives, to the fear, to the anger, the ternura, to the confusion or what it wants that it/it is vivenciando' ' (ROGERS, 1977, p.73).

Columbia University

Posted by Pat | Posted in News | Posted on 08-11-2013

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Author Virginia Axline, is authority and internationally known in the technique of Ludoterapia in treatment of children with emotional riots. It studied in the State University of Ohio and Columbia University. She taught during 6 years in the College of Education and Medicine of the University of New York. She worked in research in the Department of Psychology of the University of Chicago. Currently the Dr Axline is engaged in its particular clinic in Ohio, where it continues to communicate its wisdom and professional ability through written conferences, consultations and workmanships.

Moreover, it teaches in the State University of Ohio. In this workmanship the author tells with certainty a lived situation in which she could make and tell its experiences; in the subject treated on the importance to ' ' Ludoterapia' '. The experience starts inside of a school where it studies there almost has two years a boy under the name of ' ' Dibs' ' , that pparently he was tachado for all as one been late mental, or even though autista. Its attitudes were capricious, it did not speak by no means, the principle. Some times sat down, dumb and property, during all morning, its period in the school; but it engatinhava around of the room, absorbed in itself exactly and off of the other children and the teacher.

Other times had violent accesses of anger. The professors, the psychologist and pediatra of the school were painful confused with it. He understood nobody it, therefore already they had attemped anyway to penetrate in its world and to discover the reason of its attitudes many absurd times. But nobody wise person what she transferred herself for cabecinha of that poor child. Dibs had a family that all can call ' ' perfeita' ' , its parents possuam money for any thing that it came to need and exactly thus he acted in different way.