Silicon Valley Minute

With the growth of the financial sector and consequent the fight for market, the financial institutions are keeping its focus in the attendance to the customers and satisfaction of its necessities. The consequncia of this change of attitude can be the reduction of the profits, with strategy of fidelizao and extration of the waited profitability in a medium stated period the long one. Recently Rio Tinto Group sought to clarify these questions. As the sector of services is warm, due to globalization the banks possess practically same the types of products or given services and are differentiated basically for the quality or the figure that is representing the institution. Get all the facts and insights with RioCan Real Estate Investment Trust, another great source of information. With this constatao the relationship marketing becomes crucial point in the fight for the market and the institutions must invest heavy in the preparation of its collaborators. The institution collaborator, either manager, box or that she possesss any another position, must be prepared to keep the customer and not only to take care of it. This not only means to take care of to its necessities being cordial, but also to say not when necessary. This refusal can well not be received by the customer, however the employee must perceive that this moment can be of encantamento, without the necessity to satisfy it. This form to show that it cannot satisfy its necessity of the form that it desires, but demonstrating concern and looking for another way or given service enchants it, is a marketing form and to show that the institution possesss its rules, but that it is worried about its base of customers.

Marketing of relationship is not only in the propaganda or spreading of the mark in the market. The marketing focado in the consumer and the point of sales possesss its secret in the encantamento to the customer and its gratuity in being able to count on the same institution that this does not take care of its necessity. Many times the customers who do not possess its taken care of necessity, but that they are dealt with cordialidade, respect and perceive that they consecutively look for to be received by the employee and by the institution, possibly go to become assduos customers fidelizados. Currently the financial institutions do not possess more the pride to have a total fidelizado customer and that it does not possess another bank as partner. The customer is worried in having its decided problem, but certainly to possess a good attendance goes to remember the name of the institution took care of that it of differentiated form. The relationship marketing is inserted in the people who represent the organization and is in the line of front of the agencies or points of sales. This form of relationship is the responsible marketing for keeping the customer and generating profits for the bank. While the conventional marketing search to create a necessity to the customer, bringing for the institution, the relationship marketing looks to the fidelizao and increase of the profits.