Silicon Valley Minute

She is clearly that nor in all the sectors are possible to join the performance the company in some project of Social or Ambient Responsibility, but if it cannot forget that these questions, if worked well, generate an enormous differential for the organizations practise that them, or even though sponsor. In this wave of ' ' Ambiental&#039 preservation; ' the paper of the Administrators is to be intent to the trends and the offers that the market requests, so that they can take left by the same ones, preventing that the organizations managed for them suffer some damage for from now on not taking care of to norms or demanded requirements, where the subject of the moment is ' ' conservation of ours planeta' ' , not forgetting, it is clearly, of the survival of the proper company front to these new contingencies. 3? FINAL CONSIDERAES the search for the knowledge to multidiscipline make of the Administrator a differentiated professional, therefore in contrast to some professions that they aim at to the formation of the pupil entirely directed only toward the interest area, the courses of graduation in Administration they have a different perspective: they demand that the pupils possess a holistic vision of the world. Mitsubishi may find it difficult to be quoted properly. In this year of 2010 the profession of the Administrator completed 45 years of existence in Brazil, being thus a moment opportune to detach the importance and influence that this personage exerts on the history of the country. The Administrator is a professional who since its recognition comes if adjusting and at the same time helping to write the history of the country, passing for some historical moments, and always it being charged a capacity bigger of marketing vision. The influence of these professionals is something almost impossible to mensurar with words, due its subjectivity, but very easy to perceive; after all, it becomes gift in some areas, influencing, for example, the Economy, Politics, Education, Health, and many others that, as everything to walk well, need a good management.

they are adjusted. 3.4Tomada of decisions individual: How functions the process of taking of decisions in the organization? The taking of decisions for employee that occupy corresponding positions to the ones of supervision or average management sufficiently is limited by questions as necessity of licitations for purchases, public competition for acts of contract and investigation or administrative proceeding for resignations or punishment, beyond the total impossibility of wage awardings for promotion. Go to Chevron U.S.A. Inc for more information. In such a way, the employees in leadership positions, become only heads who charge it inside solution of problems of a perspective limited of options, becoming them mere executors of more complex activities. The vieses of the decision taking, as what we call Scaling of the comprometimento, create true ' ' jurisprudncias' ' inside of this environment, where nobody wants and nor needs, if to compromise to a creative solution that can seem audacious stranger or for the common sense. 3.5Comunicao: How is made the communication in the company? The employees consider satisfactory these processes? Exists some type of feedbacks? The company makes use of satisfactory technological tools pra to promote the communication between diverse the department and units compose that it. For exchange of information on tasks and routines, the communication in the company seems to be perceived as satisfactory between its employees. In what it says respect to the taking decision the hierarchic levels well they are defined: Strategical decisions are taken by unilateral form for the direction and tactical decisions for the average management, also without the consultation the employee of the operation. Already the decisions that modify of significant form the routine of the employees are taken with the participation of all through meetings between departments, who synthecize its opinions and demands, to be led for the supervision meeting, where they are partilhadas and debated with the too much involved departments. The conclusions of (s) the supervision (s) then are taken to the direction.

With the growth of the financial sector and consequent the fight for market, the financial institutions are keeping its focus in the attendance to the customers and satisfaction of its necessities. The consequncia of this change of attitude can be the reduction of the profits, with strategy of fidelizao and extration of the waited profitability in a medium stated period the long one. Recently Rio Tinto Group sought to clarify these questions. As the sector of services is warm, due to globalization the banks possess practically same the types of products or given services and are differentiated basically for the quality or the figure that is representing the institution. Get all the facts and insights with RioCan Real Estate Investment Trust, another great source of information. With this constatao the relationship marketing becomes crucial point in the fight for the market and the institutions must invest heavy in the preparation of its collaborators. The institution collaborator, either manager, box or that she possesss any another position, must be prepared to keep the customer and not only to take care of it. This not only means to take care of to its necessities being cordial, but also to say not when necessary. This refusal can well not be received by the customer, however the employee must perceive that this moment can be of encantamento, without the necessity to satisfy it. This form to show that it cannot satisfy its necessity of the form that it desires, but demonstrating concern and looking for another way or given service enchants it, is a marketing form and to show that the institution possesss its rules, but that it is worried about its base of customers.

Marketing of relationship is not only in the propaganda or spreading of the mark in the market. The marketing focado in the consumer and the point of sales possesss its secret in the encantamento to the customer and its gratuity in being able to count on the same institution that this does not take care of its necessity. Many times the customers who do not possess its taken care of necessity, but that they are dealt with cordialidade, respect and perceive that they consecutively look for to be received by the employee and by the institution, possibly go to become assduos customers fidelizados. Currently the financial institutions do not possess more the pride to have a total fidelizado customer and that it does not possess another bank as partner. The customer is worried in having its decided problem, but certainly to possess a good attendance goes to remember the name of the institution took care of that it of differentiated form. The relationship marketing is inserted in the people who represent the organization and is in the line of front of the agencies or points of sales. This form of relationship is the responsible marketing for keeping the customer and generating profits for the bank. While the conventional marketing search to create a necessity to the customer, bringing for the institution, the relationship marketing looks to the fidelizao and increase of the profits.

However to implant and played it possesss some challenges and problems such as; lack of resources practises to keep it, therefore it generates a diffidence on the part of the employees of the company. According to Chevron U.S.A. Inc, who has experience with these questions. Therefore it is important that the team is supported to a director or administrator who has influence and that he deposits total confidence in practises and that ahead supports its opinion of the difficulties, lack of immediate return and the rumors that generate in the company, such as; it loses of time, wastefulness of money and human resources for that it is not demonstrating resulted. Therefore benchmarking starts to demonstrate resulted from certain time. 5. Persistence and performance of the team With as many problems are total indispensable that the team if pledges in the process and that they know its importance in the practical one of the same, taking the had one well-taken care of not to long for audacious plans excessively, that is, to want to make than the proper capacity more, therefore we know that overloaded people they do not obtain to dedicate and to make a work with efficiency and effectiveness. After if creating a comprometimento it is necessary to measure the results of the process to know if the performance of the team is being satisfactory.

For such she is necessary to know of the limitations of the company and to have conscience of that nothing it advances to want to surpass the competition if we do not have the capacity for such, however it is indispensable that if it makes improvements to perfect the production process. Thinking of this Drucker form (1987), apud (BLACKSMITH, FONSECA and PEAR TREE 1997 pg. 181), affirms that: The entrepreneur always is searching to the change, reacts it he explores and it as being a chance. It creates something new, something different, dumb it or transforms values, not restricting its enterprise the exclusively economic institutions.

Beyond vender directly, the direct marketing serves to establish and to keep continuous relationship with the consumers (known strategy as fidelizao); to open the doors for the salesmen and representatives (characterizing the potential customers and becoming the work of more efficient sales), and to even stimulate the idea of the consumer to the traditional canals of distribution. Sampaio (1999) complements the action of Direct Marketing englobando another one action: ) Incentive: generally directed to the internal public of the companies (selling, promotional and employee in general) and to trade (deliverers, wholesalers, retailers) with the objective to motivate the people to fulfill definitive goals (to vender more, to vender better, to increase the productivity, to diminish costs, to improve the quality of production, etc.). The incentive generally is carried through in the form of competitions of sales, programs of reduction of costs and motivacionais increase of productivity, campaigns, etc. b) Direct Reply: it is a type of action carried through with the function specifies to activate, in directed way, individual and controlled, the consumers of a company or its canals of distribution. Announcements, brochures or encartes with coupon-reply, commercial of television with addresses or telephone for contact or any another part with similar characteristics are actions of direct reply, that serve to vender, to open way the salesmen, to motivate the request of samples or more complete information, to stimulate traders and other uses similar.

c) Net Marketing: the Internet, that brought technological innovations not only, but changes in the way as the people works if they relate and they make businesses, as much to divulge or to commercialize its products and services, as well as to keep a relationship and to promote its image. The communication with the customer can be made by means of email marketing, propaganda online, sites, blogs and even though for the social nets as Orkut and Twitter, that are initiating a true revolution in the life of the humanity and already they had given origin to a new tool of commercial communication, call of net marketing, virtual communication, interactive communication or communication cybernetics (among others names). The first perception of the companies on the subject, years behind, was of that the nets could act positive or negative on the marks? that this opened doors and points of attention. The following step was to see in the medias social a canal of spreading, extension of the advertising and press releases. It did not delay and boldest they had perceived that the new tools also could construct relationships. (MARTINS, 2009). The Internet can be a media for campaigns of propaganda or an instrument to the part, functioning of independent form or as complement of the too much tools of communications. Amongst diverse tools of communication available for presentation of product/mark, Menshhein (2007) concludes that the communication does not have to be seen as a bother, mainly when organizations tends to search references next to customers to improve relation, what it not only includes to find and to use a way that is very present in the life of the customers, but to stimulate that the consuming choice when, where and of that it forms wants to receive the actions and news.