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This machine is the great media, something with arrasador power and that it creates thoughts in agreement the necessity of the dominant groups. An example very clearly of this ideological machine is of the attack to the Twin Towers in 11 of September of 2001. Learn more on the subject from Jeffrey Hayzlett . Rarssimas people if does not remember this date, where the world-wide media if occupied to notify the incident the all time, as soon as the Tv' occurred the fact immediately; s of the entire world showed to the living creature the images of the building in flames, ahead of this the American press revealed well sharpened, not opening no space for the critical thought, not wanting here to enter in the merit of the question of the conflict, but to show the force of the media. It is of this form, through the great capitalist media under the control of the great hegemonic groups that the consumption is stimulated, thus, the great productivity and raw material the search of the industries in the nature, the great deriving pollution of the productive process, either of the atmosphere, waters, great amount of garbage launched in the environment, etc. what it comes to aggravate the problems of health of the populations.
According to Saints (2000), they is esteem that the globalization favors only 1/3 of the world-wide population while 2/3 are of are. As we can perceive is not the majority that has access computer science, they are not all that can travel the world and know other continents, with regard to income is a minority that enjoys of all the deriving exemptions of the world-wide capital. ' ' It has a uniformity search, to the service of the hegemonic actors, but the world if it becomes less joined, becoming more distant the dream of a truily universal citizenship. Meanwhile, the cult to the consumption is estimulado.' ' (SAINTS, 2000, p.19).